Gallery 10: Tennents - Bollywood

Yet another ad that confirms Bollywood and the days of glorious technicolour musicals are back in fashion. It's refreshing to see an ad for a lager brand without being plied by the standard laddish jokes. Shot entirely on location across Ragistan's preserved palaces, including the Lake Palace, Udapor, there were over 40 dancers cast for the choreography, designed by one of India's leading choreographers, Ganesh Hegde. A lighthearted, opulent feast of colour, beautifully shot with spot-on casting.

Product/client: Tennents

Agency: Leith Agency, Edinburgh

T: +44 131 561 8600

Creative Director: Gerry Harrell

Agency Producer: Les Watt

Art Director: Gareth Howells

Writer: Zane Radcliffe

Production company: MTP

Trinity House

29 Lynedoch

Glasgow G3 6EF

UK

T: +44 141 332 0589

F: +44 141 332 6190

Production company: Mustard

Level 3

NCP Building

32 Brewer Street

London W1F 0ST

UK

T: +44 20 7434 2282

F: +44 20 7434 2292

email: info@mustardlondon.com

Director: Martin Wedderburn

Producer: Simon Mallinson

Director of Photography: Baba Azni

Post-production company: Red

5-8 Warwick Street

London W1R 5RA

T: +44 20 7439 1449

F: +171 439 1339

email: carl@red-post.co.uk

Editor: Simon Cull; Serious Facilities

Music: Ranjit Barot

Flame Artist: Cris