GALLERY 11: BMW - Runner

A quirky, simple spot with a clever twist in strategy for car ads. The camera pans in on a man leaving his rural cottage, focusing on his trainers as he sets off down the road into a vast, deserted landscape. Are we watching another Nike ad? He runs for more than three years, stopping only when a BMW passes him on the lone road. Shot on location outside Madrid and the Canary Islands, the ad fulfils the brief: "To make the Canary Islands and mainland Spain look and feel like the USA."

Product/client: BMW

Agency: S,C,P,F

Calatrava 71

Barcelona 08017


T: +34 934 34 34 34

F: +34 934 34 34 35


Creative director: David Caballero

Agency producer: Luis Diguardi

Creative team: David Caballero, Rory Lambert

Production company: Alamo Films

C/Saxifraga No 1

28036 Madrid


T: +34 91 353 11 30

F: +34 91 353 1140


Director: Julio del Alamo

Producer: Juan Francisco Valderas

Post-production company: Telson

Alcal 518

28027 Madrid


T: +34 91 754 6700

F: +34 91 754 6724

Editor: Julio del Alamo

Sound design: Jingle Box


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