GALLERY 12: Ben - Wil & Ben

In order to show how the various summer promotions offered by Ben, the Dutch mobile phone company, can benefit heavy mobile phone users, we follow the life of someone who is permanently on the phone. It may be an obvious strategy but it has been brilliantly executed in a quirky style and with amusing details. Wil has mastered life with one hand perfectly, from one-handed tooth-flossing to squash. And who knows, the headband idea might just take off?

Product/client: Ben

Agency: KesselsKramer

Lauriergracht 39

1016 RG Amsterdam

Netherlands

T: +31 20 530 1060

F: +31 20 530 1061

email: Firestarter@kesselskramer.com

Agency producer: Jacqueline Kouwenberg

Creative team: Karen Heuter, Tyler Whisnand

Patrick van der Gronde

Production company: Czar Films

Nieuwezijds Voorburgwal 46

1012 SC Amsterdam

Netherlands

T: +31 20 620 8601

F: +31 20 627 2429

email: info@czar.nl

Director: Toon Aerts

Producers: Eurydice Gysel, Marten Kuit

Director of photography: Lieven van Baelen

Post-production company: Hectic Electric

Keizersgracht 736

Amsterdam

Netherlands

T: +31 20 330 8250

F: +31 20 330 8251

Editor: Jono Griffith

Flame artist: Ton Habraken

Sound design: Wim Vonk Sound Productions

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).