Gallery 12: Dexia - Shoe Store

Cold, washed-out colours and a pasty-faced protagonist mean this ad has a distinctly depressing air. But it's perfect to convey the simple truth: you work hard for your money, so make sure it works for you. The ad opens on a sickly looking girl and we soon understand why, as we follow her to her knees and a close-up shot of a large, ugly and presumably smelly foot. Another interesting and more realistic approach from a financial company.

Product/client: Dexia

Agency: Duval Guillaume

Antwerpselaan 40

B-1000 Brussels

Belgium

T: +32 2 41 20 888

F: +32 2 41 20 858

email: duval.guillaume@duvalguillaume.com

Creative Director: Jens Mortier

Agency Producer: Andreas Hasle

Art Director: Alain Jansens

Writer: Paul Servaes

Production company: Pix & Motion

Vlaamse Steenweg 66

Bruxelles 1000 Brussel

Belgium

T: +32 2 514 5040

F: +32 2 514 5724

Producer: Kato Maes; Pix & Motion

Production company: Stink

87 Lancaster Road

London W11 1QQ

UK

T: +44 20 7908 9400

F: +44 20 7908 9500

email: info@stink.tv

Director: Laurence Hamburger

Producer: Jessica Aan de Wiell

Post-production company: Ace Editing Facilities

rue Victor Oudartstraat 3-5

1030 Brussels

Belgium

T: +32 2 735 6020

F: +32 2 734 0963

Editor: Tony Kearns; Swordfish

Sound Design: Masda