GALLERY 12: Frisk - Glass, Jockey

These bizarre executions aim to reposition a slightly staid product (an energy-giving mint). Aiming at the Japanese market, which accounts for over 50% of sales, the ads show strange tests being conducted by stern-faced Eastern European scientists. Belgian directors Lionel Goldstein insisted on grubby styling and odd casting, including a seven foot tall ex-basketball player. Apparently, Wieden & Kennedy is planning TV spots based on the same scripts, which will be restyled to resemble '80s TV series "Knight Rider" - a big hit in Japan.

Product/client: Frisk

Agency: Wieden & Kennedy

4th Floor

Elsey Court

20-22 Great Titchfield St

London W1P 7AD, UK

t: +44 20 7299 6800

f: +44 20 7323 4183

Creative Directors: Tony Davidson, Kim Papworth

Art Directors: Tony Davidson, Richard Walker

Writers: Kim Papworth, Matt Gibbins

Agency Producers: Rob Steiner, Sally Alekna

Production company: Dare Digital

7 Berners Mews

London W1T 3AN, UK

t: +44 700 232 7387

f: +44 700 232 7386


Director: Lionel Goldstein

Producer: Geoff Stickler

Director of Photography: Stoeps Langenmesteiner

Post-production company: The Moving Picture Company

127-133 Wardour St

London W1V 4NL, UK

t: +44 20 7434 3100

f: +44 171 287 5187

Editor: Bruce;The Quarry

Music: Valagatolt Mozgalmi Dalok; Hungaroton Records Ltd.

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