GALLERY 12: Mercedes - Embryo

Originally a spec spot, this is a strange branding campaign for Mercedes Benz which has a twist that you certainly don't see coming. The ad demonstrates the aspirational quality of the brand, and centres around the little known fact that chick embryos and human embryos look alike for the first few weeks of their development. The low-budget CGI spot first aired in German cinemas and will now run as a TV campaign. We give it full marks for originality.

Product/client: Mercedes

Agency: Springer & Jacoby International

159-173 St John Street

London EC1V 4RS

UK

T: +44 20 7863 9700

Creative Directors: Stefan Schmidt, Kurt Georg Dieckert

Agency Producer: Jenny Krug

Writer: Thomas Chudalla

Production company: Markenfilm

Schulauer Moorweg 25

22880 Wedel

Germany

T: +49 4103 1230

F: +49 41031 5243

Directors: Thomas Chudalla, Tony Hector

Producer: Dominick Meis

Post-production company: Animationsfabrik

donnerstrasse 20

22763 Hamburg

Germany

T: +49 40 398 415 0

F: +49 40 3984 1535

Sound Design: Eardrum

CGI: Joern Radel

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).