GALLERY 12: The Observer - Morris Dancing, Rambler

A tactical promotion for The Observer which answers the brief in every respect: a simple idea, a low budget and a clear, powerful strapline. Whatever Mother's on, it's good stuff. The idea centres around a basic and truthful observation that some aspects of adult behaviour are simply bizarre. Take morris dancing, for example. Why do grown men prance around in knee-high socks waving hankies? A good question to which the newspaper offers a very good answer.

Product/client: The Observer/Guardian Newspapers

Agency: Mother

200 St John St

London EC1V 4RN

UK

T: +44 20 7689 0689

F: +44 20 7689 1689

email: mother@motherlondon.com

Agency Producer: Mother

Creative Team: Mother

Production company: Mother

200 St John St

London EC1V 4RN

UK

T: +44 20 7689 0689

F: +44 20 7689 1689

email: mother@motherlondon.com

Director: Mother

Post-production company: Condor Post Production

Willemsparkweg 80

1071 HL Amsterdam

Netherlands

T: +31 20 671 2600

F: +31 20 675 0924

email: marcel@condor-post.com

Editor: Adam@thewhitehouse

Flame Artist: Tristan

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