GALLERY 12: Philips Lighting Domino

The beautifully simple script of this ad brought it a Gold in the foreign language commercial section. It features a man painstakingly setting up a series of dominoes involving a range of complicated shapes and twists. Setting up the camera, he's all set to go when disaster strikes - the lightbulb blows. A strong and universal idea from D'arcy Hong Kong.

Product/client: Philips Lighting

Agency: D'Arcy (Hong Kong)

Creative Director: Marc Lucas

Agency Producer: Jac Ho

Art Director: Sam Martin

Writer: Jason Aspes

Production company: Renegade Films (Australia)

Top Floor

Maples Lane

Prahan

Victoria 3186

Australia

T: +61 3 9539 3999

F: +61 3 9529 3699

email: house@renegade.com.au

Director: Dogboy

Producer: Ken Connor

Topics

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).