GALLERY 13: Bells - Estate Agent, Place of Beauty

These spots for Bells have been created by MCBD's latest young creative team, Matt Doman and Ian Heartfield, who recently joined from Ogilvy. These beautifully simple scripts reveal how Bells is 'fanatical about local football'. They have been expertly handled by Forsythe who allows their honest humour to shine through with uncomplicated shots and believable casting.

Product/client: Bell's Sponsorship of Scottish Football League

Agency: Miles Calcraft Briginshaw Duffy

15 Rathbone St

London W1T 1NB

UK

T: +44 20 7073 6900

F: +44 20 7073 6969

email: deeh@mcbd.co.uk

Creative Directors: Paul Briginshaw, Malcolm Duffy

Agency Producer: Fiona Marks

Creative Teams: Matt Doman, Ian Heartfield

Production company: Great Guns

43-45 Camden Road

London NW1 9LR

UK

T: +44 20 7692 4444

F: +44 20 7692 4422

email: karlene@greatguns.com

Director: Luke Forsythe

Producer: Olivia Henley-Price

Director of Photography: Simon Dennis

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL

UK

T: +44 20 7208 2600

F: +44 20 7208 2626

email: firstname.lastname@framestore.co.uk

Editor: Tim Thornton-Allan; Marshall Street

Henry Artist

Oliver Bersey