GALLERY 13: Hot Docs - Furry Cowboy

Another amusing and original spot for the Toronto International Documentary Film Festival (see Campaign Screen 20, 'Everyone Loves an Actor'). Presented as a trailer for a Hollywood blockbuster, we witness the heroic escape of 'Furry Cowboy' from the clutches of his evil enemies. The deadpan way in which this mean bunch is presented is hilarious, as are the antics of the hero. A clever combination of wit and irony.

Product/client: Hot Docs

Agency: Young & Rubicam

60 Bloor Street West

9th Floor

Toronto

Ontario M4W 1J2

Canada

T: +1 416 961 5111

F: +1 416 961 7890

email: Georgia_Demmitt@ca.yr.com

Creative Director: John Farquhar

Agency Producer: Diane Kirk

Art Director: Allan Mah

Writer: Patrick Scissons

Post-production company: School

379 Adelaide Street West

2nd Floor

Toronto M5V 1S5

Ontario

Canada

T: +1 416 907 9070

F: +1 416 907 9079

Editor: Griff Henderson

Topics