GALLERY 13: Le Cidem Jean-Paul

A clever ad that wittily puts across a powerful political message. The ad, which came out during this year's controversial French presidential elections, aims to motivate the public to vote. In the spot a woman has just given birth in hospital but the entire hospital staff decide the baby's name instead of the parents. A Silver winner at this year's One show.

Product/client: Le Cidem

Agency: BDDP & Fils

B.P. 210

92108 Boulogne-Billancourt Cedex


T: +33 1 55 38 37 36

F: +33 1 55 38 37 98


Agency Producer: Pierre Marcus

Writers: Valerie Larrondo, Matthew Branning

Production company: 1/33 Productions

5 rue Marcel Monge

92150 Suresnes


T: +33 1 41 38 91 38

F: +33 1 41 38 01 33


Director: Neil Harris

Producer: Sophie Jacobs

Director of Photography: Gordon Spooner

Post-production company: Mikros Image

120 rue Danton

92300 Levallois-Perret


T: +33 1 55 63 11 00

F: +33 1 55 63 11 01


Campaign Screen2002-06-30GALLERY 14: Portuguese Road Safety HelderAdvertisingGovernmentA hard-hitting commercial that refuses to spare viewers the reality

of those disabled as a result of car accidents. The director found a

group of disabled people who were willing to be filmed while trying to

perform basic daily tasks. It makes for very painful viewing. Portugal's

reputation for road safety in comparison to the rest of Europe is

notoriously bad, with a staggering 1,800 people killed on the roads in

1999. The spot was awarded a Gold at this year's One Show.

Product/client: PRP Portuguese Road Safety

Agency: BBDO Portugal

Parque das Naies

Rua das Musas - 3.30

1900 Lisbon


T: +351 21 891 05 00

F: +351 1 381 1609


Agency Producers: Manuel Teixeira, Pedro Gaspar, Celina Morias

Art Directors: Jose Heitor, Jose Bontempo

Production company: Ministerio dos Filmes

Rua Rui Barbosa, 7

1170-330 Lisbon


T: +351 21 816 2403/4/5/6/7

Director: Marco Martins

Producer: Alberto Rodrigues

Director of Photography: Carlos Lopes

Post-production company: Ingreme

Rua Luz Soriano

no 67, 2o andar

Bairro Alto



T: +351 1 395 8347

F: +351 1 347 8350

Editor: Sergio Cunha


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