GALLERY 14: Berliner Pilsner - Made in Berlin

This cool spot perfectly captures the atmosphere and variety of Berlin's nightlife. It was shot using two DVs and a lipstick camera in 17 different locations in the German capital. For this technically demanding ad, ten hours of material was edited down to one hour and then screened on a large LCD monitor. The footage was then re-shot with a zoom lens on 35mm to achieve the effect of a hidden camera. The resulting ad has a natural quality and a convincing message - Berlin really is the place to party.

Product/client: Berliner Pilsner

Agency: Melle, Pufe

Munz Str. 15

10178 Berlin


T: +49 30 284 040

F: +49 30 2840 4444

Creative Director: Fritz Hendrick Melle

Art Director: Fritz Hendrick Melle

Writer: Fritz Hendrick Melle

Production company: Trigger Happy Productions

Swinemunder Strasse 121

D-10435 Berlin


T: +49 30 284 8970

F: +49 30 2848 9755


Director: Norbert Heitker

Producer: Susanne Ehlers

Director of Photography: Michael Meike

Post-production company: FX Factory

Dresdner Strasse 15

10999 Berlin


T: +49 30 814 7350

F: +49 30 8147 3 59 90

Editor: Ilka Risse

Music: Robert Phillipp

Flame Artist: Stefan Kessner

Sound Design: Robert Phillipp

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