GALLERY 14: Cannes Contenders - Nike

An ad which everyone seems to be raving about in the United States, with some declaring it to be quite brilliant. The basis for this high praise lies in the fact that the idea is both incredibly universal and at the same time, undeniable. Few brands other than Nike could have created this spot which is almost like a culmination of 20 years of brand building.

Client/Title

Nike/'Before'

Agency: Wieden & Kennedy

224 Northwest 13th Avenue

OR 97209 Portland

USA

T: +1 503 937 7000

F: +1 503 937 8000

Creative Directors: Hal Curtis, Carlos Bayala

Agency Producer: Henry Lu

Art Director: Storm Tharp

Writer: Jonathan Cude

Production company: Park Pictures

79 5th Ave, 18th Floor

NY 10003 New York

USA

T: +1 212 741 0288

Director: Lance Acord

Producer: Jackie Kelman

Post-production company: Rock Paper Scissors

517 North Almont dr

Los Angeles CA 90048

USA

T: +1 310 859 9604

F: +1 310 859 0119

Editor: Adam Pertofsky

Music: endless noise, LA

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