GALLERY 14: Portuguese Road Safety Helder

A hard-hitting commercial that refuses to spare viewers the reality of those disabled as a result of car accidents. The director found a group of disabled people who were willing to be filmed while trying to perform basic daily tasks. It makes for very painful viewing. Portugal's reputation for road safety in comparison to the rest of Europe is notoriously bad, with a staggering 1,800 people killed on the roads in 1999. The spot was awarded a Gold at this year's One Show.

Product/client: PRP Portuguese Road Safety

Agency: BBDO Portugal

Parque das Naies

Rua das Musas - 3.30

1900 Lisbon


T: +351 21 891 05 00

F: +351 1 381 1609


Agency Producers: Manuel Teixeira, Pedro Gaspar, Celina Morias

Art Directors: Jose Heitor, Jose Bontempo

Production company: Ministerio dos Filmes

Rua Rui Barbosa, 7

1170-330 Lisbon


T: +351 21 816 2403/4/5/6/7

Director: Marco Martins

Producer: Alberto Rodrigues

Director of Photography: Carlos Lopes

Post-production company: Ingreme

Rua Luz Soriano

no 67, 2o andar

Bairro Alto



T: +351 1 395 8347

F: +351 1 347 8350

Editor: Sergio Cunha


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