GALLERY 14: VW - How Perfectly

A well-balanced and refined ad shot in the hazy heat of the Barcelona summer. It features three vignettes that focus on professionals at work from designer chef, martial arts teacher to a maths professor, who need to muster up the energy to reproduce their expertise over and over again. The professionals were all actors apart from the diver, a Russian athlete who was talent spotted on a video recording of last year's Olympics. She was made to leap from her board into the water over 40 times before Zacharias was satisfied with the shot.

Product/client: VW Phaeton

Agency: Grabarz & Partners

Altir Wall 55

20457 Hamburg


T: +49 40 376 410

F: +49 40 37641400

Creative Directors: Ralf Heuel, Ralf Nolting

Agency Producer: Natasha Teidler

Writer: Ralph Heuel

Production company: Stink

87 Lancaster Road

London W11 1QQ


T: +44 20 7908 9400

F: +44 20 7908 9500


Director: Ivan Zacharias

Producer: Nick Landon

Director of Photography: Jan Velicky

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Filip Malasek

Flame artist: Viktor; UPP

Christof; MPC

Music: Toby; Lowtown


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