GALLERY 15: Humo - The Wasp

Belgium's second biggest-selling weekly magazine, Humo, is a radio and TV guide that includes serious features, but is known for its edginess and cheekiness. This is reflected in their fruity way of promoting National Aids Day - giving a free fruit-flavoured condom to every reader. The TV campaign is an irreverent and amusing way of highlighting the promotion and is a fantastic debut by its 24 year-old director.

Product/client: Humo

Agency: Duval Guillaume

Antwerpselaan 40 Boulevard d'Anvers

1000 Brussels


T: +32 2 41 20 888

F: +32 2 41 20 858


Creative Directors: Jens Mortier, Francois Daubresse

Writer: Jens Mortier

Art Director: Alain Janssens

Agency Producer: Andreas Hasle

Production company: Key Line Film Productions

av Eugene Demolder 57

Bruxelles 1030 Brussel


T: +32 2 245 6450

F: +32 2 245 6740


Director: Xavier Mairesse

Producer: Christine Mathieu

Director of Photography: Frank van den Eeden

Post-production company: Key Line Film Productions

Editor: Marc Decostee

Flame Artist: Marc Decostee

Sound Design: Hassan Laceuke

Music: P. van Mahen; Mr Buzz


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).