Gallery 15: Nationwide Mortgages - Life Long Avenue

With a nod to big brother Michel Gondry's recent Kylie video 'Come in to My World', Olivier Gondry cleverly depicts all the lifestyle changes a couple go through, from new house to new baby. The action takes place in one street and uses one long tracking shot, throughout which the couple seamlessly transform into their different roles. The effect is expertly done and clearly communicates Nationwide's message and positioning.

Product/client: Nationwide

Agency: Leagas Delaney

No. 1 Alfred Place

London WC1E 7EB

T: +44 20 7758 1758

email: laura_fisher@leagasdelaney.com

Creative Directors: Rob Burleigh, Dave Beverley

Agency Producer: Davud Karbassioun

Production company: Partizan Midi Minuit

10 rue Vivienne

75002 Paris

France

T: +33 1 53 45 01 23

F: +33 1 53 45 01 24

email: amanda.stubbs@partizan.com

Director: Olivier Gondry

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Producer: James Tomkinson

Director of Photography: Tim Maurice-Jones

Post-production company: Partizan Midi Minuit

10 rue Vivienne

75002 Paris

France

T: +33 1 53 45 01 23

F: +33 1 53 45 01 24

email: amanda.stubbs@partizan.com

Music: 'Unsquare Dance' Dave Brubeck Quartet; Dave Brubeck; Warren

Hamilton; Wave