GALLERY 15: Renault - Performance

A visually jam-packed ad staring Thierry Henry. This ironic take on Renault's strapline "Va Va Voom" includes poodles, rabbits and a male model in cowboy hat and underpants. Are any of these "Va Va Voom?" asks the charasmatic Henry.The French team were criticised in the British press for spending too much time appearing in ads and not enough on their football technique - hence this year's poor performance in the World Cup. But who are we to talk?

Product/client: Renault

Agency: Publicis

82 Baker St

London W1M 2AE

UK

T: +44 20 7935 4426

F: +44 20 7487 3317

email: kerry.o'connor@publicis.co.uk

Creative Director: Gerry Moira

Agency Producer: Caroline Black

Art Director: Jackie Steers

Writer: Ira Joseph

Production company: @radical.media

140 Wardour Street

London W1F 8ZT

UK

T: +44 20 7432 6800

F: +44 20 7432 6899

email: info@radicalmedia.com

Director: Tarsem

Producer: Richard Martin

Director of Photography: Paul Laufer

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Lisa Gunning; The Whitehouse

Music: "La Fugitive"; Williams Traffic; BMG

Flame Artist: The Mill

Sound Design: Raj & Adam; Grand Central

Topics

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