GALLERY 16: Ben - Moped

'Moped', the finale to the successful Ben campaign, was directed by agency creative director Johan Kramer (who also shot his first music video recently for the coincidentally-named band Johan). It's an odd little piece in which a runaway moped driver uses his Ben mobile to avert disaster. The strange and incidental roadside breakdown, quirky jump-cuts and the run-off film effect at the end announce the appearance of an original directorial style.

Product/client: Ben

Agency: KesselsKramer

Lauriergracht 39

1016 RG Amsterdam

Netherlands

t: +31 20 530 1060

f: +31 20 530 1061

email: Firestarter@kesselskramer.com

Art Director: Erik Kessels

Writer: Johan Kramer

Production company: KesselsKramer

Lauriergracht 39

1016 RG Amsterdam

Netherlands

t: +31 20 530 1060

f: +31 20 530 1061

email: Firestarter@kesselskramer.com

Director: Johan Kramer

Producers: Francine van der Lee, Rikje Thie

Director of Photography: Lex Brand

Post-production company: Ernest Edits

1 Newburgh St

London W1V 2LH, UK

t: +44 20 7437 4535

f: +44 20 7734 6176

Editor: Jonathon Griffith

Sound Design: Marcel Walvisch; Vonk

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