GALLERY 16: Cannes Contenders - VW

The Groundhog Day inspired ad features a man in a gruellingly monotonous routine. We see him wake at 7.30am, and arrive at the office, day, after day, after day. Nothing breaks his prison-like existence, until one day a VW convertible Beetle lifts its beautiful bonnet. Featuring a great soundtrack, the ad is stylishly directed by Mike Mills with the use of split screen vividly expressing the repetitive nature of everyday life.



Agency: Arnold Worldwide

101 Huntington Avenue

Boston MA 02199


T: +1 617 587 8000

F: +1 617 587 8066


Creative Director: Don Shelford

Agency Producer: Bill Goodell

Art Director: Don Shelford

Writer: Joe Fallon

Production company: The Directors Bureau

75 Spring St

9th Fl

New York NY 10012


T: +1 212 625 6868

F: +1 212 431 9162

Director: Mike Mills

Post-production company: Rock Paper Scissors

517 North Almont dr

Los Angeles CA 90048


T: +1 310 859 9604

F: +1 310 859 0119

Music: Mr Blue Sky, Jeff Lynne; LA


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