GALLERY 16: Directv - Maradona

OK, so perhaps it's a little cruel to show this ad but we are a British-based publication and as such, can't help feeling just a little smug about our victory over Argentina and their shock early exit from the World Cup. If anything though, the ad highlights the enormous risks involved of throwing all your money at one event in which there is no guarantee of success. See also the half dozen French ads starring Zinedane Zidane. Be warned.

Product/client: directtv

Agency: Agulla & Baccetti

3 de Febrero 2936

Buenos Aires 1429

Argentina

T: +54 11 47 88 98 98

F: +54 11 17 82 33 53

Creative Directors: Ramiro Agulla, Maximiliano Anselmo

Agency Producer: Jose Bustos

Art Director: Marcelo Vergara

Writer: Fabio Mazia

Production company: The Brave Film Company

Fifth Floor

Fenton House

55-57 Gt Marlborough Street W1F 7JX

London

UK

T: +44 20 7439 3093

F: +44 20 7439 3192

email: brave@bravefilms.com

Production company: Peluca Films

Congreso 3646

Buenos Aires 1430

Argentina

T: +54 11 45 45 62 00

F: +54 11 45 45 62 00 dial 105 when get line (ie.voice)

email: lpoca@pelucafilms.com.ar

Director: Peluca

Producer: Peluca

Post-production company: Videocolor

Humboldt 1967

Buenos Aires

Argentina

T: +54 11 4777 1560

F: +54 11 47771566

Editor: Diego Panic

Flame Artist: junior

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