GALLERY 17: Budweiser Preparing, Pub

The idea behind these ads was to recreate a tongue-in-cheek vision of 70s-style football manuals. In this caseviewers are instructed how to consume the game - from the positioning of the telly to recommended munchies. The narrative unfolds to reveal that Budweiser is one of those essentials for watching the game. The director slapped on a series of humorous onscreen graphics highlighting some of the manual's top tips, as well as employing clever camera angles to keep the viewers interested in a gang of football-loving lads.

Product/client: Budweiser

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA

UK

T: +44 20 7258 3979

F: +44 20 7402 4871

email: richard.morris@bmpddb.com

Creative Director: Larry Barker

Agency Producer: Lucy Westmore

Art Director: Nick Allsop

Writer: Simon Versner

Production company: The Brave Film Company

Fifth Floor

Fenton House

55-57 Gt Marlborough Street

W1F 7JX London

UK

T: +44 20 7439 3093

F: +44 20 7439 3192

email: brave@bravefilms.com

Director: Peluca

Producer: Jess Ensor

Director of Photography: Brian Tufano

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL

UK

T: +44 20 7208 2600

F: +44 20 7208 2626

email: firstname.lastname@framestore-cfc.com

Editor: Sam Sneade

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