GALLERY 17: Rage - Operation

Software manufacturer Rage has succeeded in using the iconography of footballer David Beckham to promote its latest video game for Sony PlayStation. Opening in a sterile, futuristic environment we find our intrepid hero lying on an operating table with sensors and equipment monitoring his every thought and reflex. A brain scan then creates 3D images as we delve into the game and become one with Beckham's football magic. The strong use of clinical whites and electric blues work in tandem to create a convincing and effective cyberworld.

Product/client: Rage Games

Agency: Sass Panayi

The Haybarn

Mere Hall Park

Warrington Road

Mere WA16 0PY, UK

T: +44 1565 832832

F: +44 1565 832833

email: info@sasspanayi.com

Creative Director: Graham Sass

Art Directors: Graham Sass

Leigh Sheridan

Writer: Graham Sass

Agency Producer: Shelly Gilbert

Production company: Vertica

70 Tib Street

Northern Quarter

Manchester M4 1LG

UK

T: +44 161 832 4747

F: +44 161 832 4545

Director: Phil Taylor

Producer: Nicki Casey

Director of Photography: James Henry

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL, UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Sound Design: Bent Ear

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