GALLERY 18: Cannes Contenders - John Smith's

It's goodbye cardboard cut-out man and hello British TV comedian Peter Kay in this all-new campaign to dramatise the virtues of John Smith's no-nonsense approach to life. Launching during the Champions League final, these blunt yet entertaining spots should be a major hit with the target audience. They should also boost the ailing bitter market, which has lost almost a quarter of 18-34-year old drinkers during the period 1998-2001. A top performance by Kay, beautifully directed by Kleinman.


John Smith's/'Monsters' 'Babies', 'Ball Skills'

Agency: TBWA/London

76-80 Whitfield St

London W1P 5RQ


T: +44 20 7573 6666

F: +44 20 7573 6622


Creative Director: Paul Silburn

Creative Team: Paul Silburn, Rob Webster, Chris Kelly, John Allison,

Chris Bovill

Agency Producer: Diane Croll

Production company: Spectre

48 Beak Street

London W1R 3DA


T: +44 20 7851 2000

F: +44 20 7851 2001


Director: Danny Kleinman

Producer: Johnnie Frankel

Director of Photography: Denis Crossan

Post-production company: The Mill

40-41 Gt Marlborough Street

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Steve Gandolfi

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).