GALLERY 18: Cricket World Cup - Long Off, Caught Out ...

In order to generate a wide audience for the world cup cricket matches, a campaign was launched to educate non-cricket fans and explain some of the jargon. Eleven ads were produced altogether, each of which demonstrate a cricket term in a simple, no-nonsense and humorous way. The key is in the believable performances with 'long off' proving to be a real stomach-churner and 'caught out' a scene of utter embarrassment.

Product/client: Cricket World Cup

Agency: TBWA Hunt Lascaris

PO Box 785203


2146 Johannesburg

South Africa

T: +27 11 884 0570

F: +27 11 883 7624


Creative Directors: Theo Ferreira, Sue Anderson

Agency Producer: Jo Barber

Art Director: Lapeace Kakaza

Writer: Cindy Lee

Production company: Velocity Afrika

38 Wessels Road


2128 Johannesburg

South Africa

T: +27 11 807 0100

F: +27 11 807 1208


Director: Greg Gray

Producer: Lorraine Smit

Director of Photography: Werner Maritz

Post-production company: Visual Assault

Ste 18

Postnet XII

2015 Birnam Park

South Africa

T: +27 11 268 0710

F: +27 11 268 0719

Editor: James Hosking

Sound Design: Paul Baxter

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