Gallery 18: D&AD Awards - BBC Radio 1

A grainy, grunge-filled ad that no doubt struck the right chord with Radio 1's target audience. Strong on cinematography from the beads of sweat flying across the packed auditorium to close up shots of euphoric faces transfixed by the music. There's also the underbelly of the stage with dripping pipes and water-filled urinals. The combination of music and vivid images communicates a simple strategy well. Don't forget that Radio 1 is a cutting-edge, youth-orientated station.

Client/Title: BBC Radio 1/'Gig'

Agency: Fallon

clligott

67-69 Beak Street

London W1F 1SW

UK

T: +44 20 7494 9120

F: +44 20 7494 9130

Creative Directors: Andy McLeod, Richard Flintham

Agency Producer: Kirsty Burns

Art Director: Dale Masterman

Writer: Ed Edwards

Production company: Serious Pictures

1A Rede Place

London W2 4TU

UK

T: +44 20 7792 4477

F: +44 20 7792 4488

email: donny@seriouspictures.com

Director: Ivan Bird

Producer: Donnie Masters

Director of Photography: Ivan Bird

Post-production company: VTR

64 Dean St

London W1V 5HG

UK

T: +44 20 7437 0026

F: +44 20 7439 9427

email: info@vtr.co.uk

Editor: Joe Guest