GALLERY 18: Private View Germany - Mercedes

"In Germany, Mercedes usually does good advertising. But in the cimema it's really good at the moment. You see a real shot of an embryo inside the womb. I like the film and the clever strategy behind the media use. You can just hear the account guy saying: 'Okay for the big campaign we do this more serious ad. But in the cimena we have to do something special for all the young people!'"


Mercedes Benz/' 'Embryo'

Agency: Springer & Jacoby International

159-173 St John Street

London EC1V 4RS


T: +44 20 7863 9700

Creative Directors: Stefan Schmidt, Kurt Georg Dieckert

Agency Producer: Jenny Krug

Writer: Thomas Chudulla

Production company: Markenfilm

Schulauer Moorweg 25

22880 Wedel


T: +49 4103 1230

F: +49 4103 15243


Directors: Thomas Chudulla, Tony Hector

Producer: Dominick Meis

Post-production company: Animationsfabrik

donnerstrasse 20

22763 Hamburg


T: +49 40 398 415 0

F: +49 40 39841535

Sound Design: Eardrum

CGI: Joern Radel


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