GALLERY 18: Private View Germany - Mercedes

"In Germany, Mercedes usually does good advertising. But in the cimema it's really good at the moment. You see a real shot of an embryo inside the womb. I like the film and the clever strategy behind the media use. You can just hear the account guy saying: 'Okay for the big campaign we do this more serious ad. But in the cimena we have to do something special for all the young people!'"

Client/Title

Mercedes Benz/' 'Embryo'

Agency: Springer & Jacoby International

159-173 St John Street

London EC1V 4RS

UK

T: +44 20 7863 9700

Creative Directors: Stefan Schmidt, Kurt Georg Dieckert

Agency Producer: Jenny Krug

Writer: Thomas Chudulla

Production company: Markenfilm

Schulauer Moorweg 25

22880 Wedel

Germany

T: +49 4103 1230

F: +49 4103 15243

email: gesa.mr@markenfilm.de

Directors: Thomas Chudulla, Tony Hector

Producer: Dominick Meis

Post-production company: Animationsfabrik

donnerstrasse 20

22763 Hamburg

Germany

T: +49 40 398 415 0

F: +49 40 39841535

Sound Design: Eardrum

CGI: Joern Radel

Topics

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).