GALLERY 19: Distell Savanna - Joke

The strategy behind this ad plays on the products' dryness, and manages to engage the viewer immediately without using words. The slick movement between some of the biggest joke cliches - including the chicken which crosses the road - is original and is shot impeccably by Gray, while the facial tics of the barman contrast beautifully with the drinker's deadpan face. A clever strategy which works without ever becoming smug.

Product/client: Distell Savanna

Agency: TBWA Hunt Lascaris

PO Box 785203


2146 Johannesburg

South Africa

T: +27 11 884 0570

F: +27 11 883 7624


Creative Director: Frances Luckin

Agency Producer: Juanita Strydom

Art Director: Camilla Herberstein

Writer: Gary Du Toit

Production company: Velocity Afrika

38 Wessels Road


2128 Johannesburg

South Africa

T: +27 11 807 0100

F: +27 11 807 1208


Director: Greg Gray

Producer: Hazel Neuhaus

Director of Photography: Paul Gilpin

Post-production company: Visual Assault

Ste 18

Postnet XII

2015 Birnam Park

South Africa

T: +27 11 268 0710

F: +27 11 268 0719

Editor: Marcelle Mouton

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).