GALLERY 20: J20 - Wrong Girlfriend, CCTV

It's a refreshing strategy for a soft drink to try to position itself within the traditional alcohol environment as a product that can be consumed when alcohol is being drunk. The aim is to get people to drink it as a "pacer". The spots use humour to show the potentially embarrassing effects of drinking. The twists at the end of each spot are hilarious and the situations are brilliantly executed to give believable performances that many can identify with.

Product/client: J20/Britvic

Agency: Barrett Cernis

68-69 St Martin's Lane

London WC2N 4JS


T: +44 20 7663 3575

F: +44 20 7663 3577

Creative director: Ray Barrett

Agency producer: Fiona Winburn

Art director: Ray Barrett

Writer: Jonathan Eley

Production company: Great Guns

43-45 Camden Road

London NW1 9LR


T: +44 20 7692 4444

F: +44 20 7692 4422


Director: Luke Forsythe

Producer: Laura Gregory

Post-production company: Marshall Street

1 Marshall Street

London W1F 9BA


T: +44 20 7434 0101

F: +44 20 7434 1199

Editor: Tim Thornton-Allen

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).