GALLERY 20: Private View - Ikea

"'I'm leaving you', 'I'm pregnant', 'I'm gay', 'I'm getting married' ... Real and brave people make unconventional use of media to inform friends and relatives about their new lives and a partner who can definitely help them to 'redecorate' themselves. The advertising is used as an extension of what the brand provides: affordable independence. Its pure style and street language are another example of the deep understanding of the brand. A truthful campaign that not even the strong Catalan accent can hide."(RA)

Client/title: Ikea/'Messages'

Agency: S,C,P,F

Calatrava 71

Barcelona 08017

Spain

T: +34 934 34 34 34

F: +34 934 34 34 35

email: prouger@scpf.com

Creative Directors: Toni Segarra, Rafa Montilla

Agency Producer: Sergi Roda

Art Director: Patricia Lujan

Writer: Carlitos Gonzalez

Production company: S,C,P,F

Calatrava 71

Barcelona 08017

Spain

T: +34 934 34 34 34

F: +34 934 34 34 35

email: prouger@scpf.com

Directors: Patricia Lujan, Carlitos Gonzalez

Director of Photography: Daniel Robles

Post-production company: Filmtel

Avda Diagonal 549

6th floor

Barcelona 08029

Spain

T: +34 93 494 74 00

F: +34 93 419 02 77

email: info@filmtel.com