GALLERY 21: Private View - Caja Madrid

"Some products are harder to advertise than others. Nearly all mortgage campaigns are based around the promise that one brand can offer you everything. To represent them as a bald idiot who appears every time you try to make an additional expenditure is a great idea. It's an idea that I wish I'd had myself."(JLE)

Client/Title: Caja Madrid/'Bed'

Agency: FCB/Tapsa

C/Jenner 3

28010 Madrid

Spain

T: +34 91 319 0462

F: +34 91 310 2668

email: cspottorno@tapsa.es

Creative Director: Jose Carnero

Production company: Alamo Films

C/Saxifraga No.1

28036 Madrid

Spain

T: +34 91 353 11 30

F: +34 91 353 1140

email: lorena@alamofilms.es

Director: Fran Torres

Director of Photography: Juani Aztiroz