GALLERY 21: Sunday Times - Rugby, Football, F1

Director Johnny Maginn mirrors the style of sports journalism so convincingly that we are fooled into thinking these interviews are real. So when the punchline comes, it manages to both surprise and amuse. The ads play on sporting and cultural stereotypes, so we see a far from eloquent rugby player, an uptight German footballer and a lecherous Italian Formula One driver. In a bid to aid authenticity, Maginn has paid careful attention to detail, which included creating logos for fictional sponsors.

Product/client: Sunday Times

Agency: Rainey Kelly Campbell Roalfe/Y&R

Middlesex House

Cleveland St

London W1N 5FB, UK

t: +44 20 7404 2700

f: +44 20 7611 6570

Creative Directors: Mark Roalfe, Robert Campbell

Art Director: Cameron Short

Writer: Ben Short

Agency Producer: Claudio Gorini

Production company: Great Guns

43-45 Camden Road

London NW1 9LR, UK

t: +44 20 7692 4444

f: +44 20 7692 4422

Director: Johnny Maginn

Producer: Terry Wordingham

Director of Photography: Karl Watkins

Post-production company: Soho 601

71 Dean St

London W1V 5HB, UK

t: +44 20 7439 2730

f: +44 20 7734 3331

email: karlenep@sohogroup.com

Editor: Andy Phillips

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