GALLERY 21: Volvo - Football

With the World Cup just four months away, the football-themed ads are starting to make an appearance. Here we feature Volvo's take on the topic, a beautifully-shot commercial, designed to have the look and feel of a feature film. The all-star crew helped in this regard, many of them having worked for Spielberg and Scorsese. The sumptuous camerawork is the hand of Gladiator DP John Mathieson. A tiny village in Tuscany was taken over for the shoot with most of its inhabitants playing a role in the spot.

Product/client: Volvo

Agency: MVBMS Fuel Europe

Paulus Potterstraat 38

1071-DB Amsterdam


T: +31 20 677 6000

F: +31 20 677 6001

Creative Director: Pete Lewtas

Art Director: Giles Etherington

Writer: Jason Savage

Agency Producer: Nicola Finn

Production company: Godman

82 Wardour St

London W1V 3LF


T: +44 20 7287 6755

F: +44 20 7287 6756


Director: Alex Turner

Producer: Marcus Gondolo

Director of Photography: John Mathieson

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF


T: +44 20 7468 1000

F: +44 20 7468 1001


Editor: Tim Thornton Allan; Marshall Street

Music: Do I Worry?; The Ink Spots

Flame Artist: Rob Moggach


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