GALLERY 22: Peugeot 206 - Snowborders

A serene and beautifully shot ad, the first half captures the thrill of snowboarding on the slopes. A silver Peugeot pulls up on a road especially shovelled out on the 2000 metre high mountain, with more attitude than any of the boarders who surround it. Captivated, the group forgo the excitement of the slopes to follow the car - uphill. Wanting the uphill skiing to look as natural as possible, after many takes, shots from downhill skiing were flipped and the mountains were put back in straight. Shot in the Rockies with real jumps.

Product/client: Peugeot 206 Quiksilver

Agency: Euro RSCG BETC

84 Rue de Villiers

92683 Levallois-Perret


T: +33 1 41 34 34 34

F: +33 1 41 34 45 67


Creative Director: Sophie Anduze

Art Director: Jean-Loup Seuret

Writer: Patrice Dumas

Agency Producer: Anne Girod

Production company: Why Us?

54 Boulevard Senard

Saint-Cloud 92 210


T: +33 1 41 12 55 55

F: +33 1 41 12 55 50


Director: Shaun Severi

Producer: Christophe Starkman

Director of Photography: Philippe Piffeteau

Post-production company: Mikros Image

120 rue Danton

92300 Levallois-Perret


T: +33 1 55 63 11 00

F: +33 1 55 63 11 01


Editor: Marc Leonard

Flame Artist: Julien Meester


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).