GALLERY 22: Private View - Dulcolax

"It's not easy to communicate a laxative product and avoid the north European vulgarity that was regularly successful in awards some years ago. Not easy either to make a real medicine ad in this country, because of the various commissions it has to go through to be on air. Production is OK, just emotional enough, and the end, which could have been awful, really works." (AP)

Client/Title: Dulcolax/'The Departure'

Agency: Jean & Montmarin

4 Rond-point Claude Monet

92400 Levallois

France

T: +33 1 46 414000

F: +33 1 46 414003

email: darenne@jean-et-montmarin.fr

Creative Director: Gerard Jean

Art Director: Thierry Chantier

Writer: Benoit Schmider

Production company: 1/33 Productions

5 rue Marcel Monge

92150 Suresnes

France

T: +33 1 41 389138

F: +33 1 41 380133

Director: Neil Harris

Producer: Audrey Chaouat

Director of Photography: Gordon Spooner

Post-production company: GL Pipa

7 Rue Barbes

92300 Levallois-Perret

France

T: +33 1 46 398300

F: +33 1 47 480519

Editor: Philippe Doria-Machado

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).