GALLERY 22: Private View - Walkers

"England's greatest ever goal-scorer is becoming quite funny in his old age, and I'm not talking about Bobby Charlton. In the new Walkers commercials each time Gary Linekar goes to nick someone's crisps he's discouraged when he hears them fart. But, as so often, there's a story behind the fart. Money goes to charity and you get a free whoopee cushion when you buy Walkers baked bean flavour multi-packs. It's a clever marketing ploy, an enjoyable commercial, and almost certainly the first time farting has helped the Third World."

Client/Title: Walkers Crisps/'Whoopee Cushion-Comic Relief'

Agency: Abbott Mead Vickers.BBDO

151 Marylebone Rd

London NW1 5QE

UK

T: +44 20 7616 3500

F: +44 20 7616 3600

Creative Director: Peter Souter

Agency Producer: Yvonne Chalkley

Creative Team: Peter Souter

Production company: Paul Weiland Film Company

14 Newburgh St

London W1V 1LF

UK

T: +44 20 7287 6900

F: +44 20 7434 0146

email: weiland@easynet.co.uk

Director: Paul Weiland

Producer: Paul Weiland

Director of Photography: John Mathieson

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Rick Russell

Music: "Minuet from string quartet in E"; Boccherine

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).