GALLERY 23: Cannes Contenders - Pepsi X

This spot, directed by Tarsem, shows young clubbers running across the plains like migrating herds in their need to cheat the sunrise. When they realise the sun is coming up, they collectively drink from their Pepsi X bottles and charge off, overtaking the day and finding a new place to set up the party. Beautiful scenery and a thumping track adds to the spot.

Client/Title

Pepsi X/'Longer Night'

Agency: CLM/BBDO

2 Allee des Moulineaux

92441 Issy-les-Moulineaux Cedex

France

T: +33 1 41 23 41 23

F: +33 01 41 23 47 80

email: cupillardc@clm.bbdo.fr

Creative Director: Anne de Maupeou

Agency Producers: Pierre Marcus, France Monnet

Art Director: David Bertram

Writer: Leo Berne

Production company: A@radical.media

140 Wardour Street

London W1F 8ZT

UK

T: +44 20 7432 6800

F: +44 20 7432 6899

email: info@radicalmedia.com

Director: Tarsem

Producer: Tommy Turtle

Director of Photography: Paul Laufer

Post-production company: Play

32 Great Portland Street

W1R 3DE

UK

T: +44 20 7439 8088

F: +44 20 7439 7348

Editor: Russell Icke

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