GALLERY 23: Corsa Lite - Various

Car advertising is tricky at the best of times but appealing to a youth audience at the same time is not an enviable task. Yet using a combination of humour, originality and a surreal storyline, Network BBDO have managed to tap into the mindset of fickle youth. The campaign began as a series of unscripted radio ads with the creative team taking on the characters of Raj and Raj 2. The ads have become a cultural phenomenon, have attracted Key a merchandising deal, and sold a few cars.

Product/client: Corsa Lite

Agency: Network BBDO

Albury Road

Northblock

Hyde Park

Johannesburg

South Africa

T: +27 11 447 7111

F: +27 11 447 4529

email: janine.coletta@network.co.za

Creative Director: Mike Schalit

Agency Producer: Caroline Switala

Art Director: Grame Jenner

Writer: Brad Reilly

Production company: Shape Interactive

South Africa

T: +27 11 807 8181

F: +27 11

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).