GALLERY 23: Private View - Dulcolax

"This campaign is remarkable for many reasons. First, the product itself isn't the easiest to sell: a laxative. Secondly, the idea is simple, brilliant, well executed and totally pushed to the extreme. The message is put across perfectly: a very efficient laxative. This ad makes us forget all the bad ones for medicine that are inflicted upon us." (PG)

Client/Title: Dulcolax/'The Departure'

Agency: Jean & Montmarin

4 Rond-point Claude Monet

92400 Levallois

France

T: +33 1 46 414000

F: +33 1 46 414003

email: darenne@jean-et-montmarin.fr

Creative Director: Gerard Jean

Art Director: Thierry Chantier

Writer: Benoit Schmider

Production company: 1/33 Productions

5 rue Marcel Monge

92150 Suresnes

France

T: +33 1 41 389138

F: +33 1 41 380133

Director: Neil Harris

Producer: Audrey Chaouat

Director of Photography: Gordon Spooner

Post-production company: GL Pipa

7 Rue Barbes

92300 Levallois-Perret

France

T: +33 1 46 398300

F: +33 1 47 480519

Editor: Philippe Doria-Machado

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).