GALLERY 23: Private View - Guinness

"Where texture and grunge is often borrowed and imposed on spots to fake integrity or to mask the absence of an idea, here it is real and found. The spot touches on a patriotic nerve and sets it thrumming. Its honesty barely conceals a natural modesty and although it has no spin, no twist, no audacious premise, to my mind (and my heart), it stays with me far longer than the varnished frippery for which we mistakingly strive in the hope these attempts will garner some international recognition." (PB)

Client/title: Guinness/Poem

Agency: Saatchi & Saatchi

PO Box 650831

Benmore

2010 Johannesburg

South Africa

T: +27 11 303 3300

F: +27 11 303 884 4336

email: saatchi@jb.saatchi.co.za

Creative directors

Dean Robbertze

Eric Frank

Agency producer: Jeni Cole

Art directors

Eric Frank

Dean Robbertze

Writers: Andrew Durken, Steve Shore

Production company: Peter Gird Productions

Avalon 1

Hope St Gardens

8010 Cape Town

South Africa

T: +27 21 455520

F: +27 21 461 9290

email: info@pgird-productions.co.za

Director: Michael Middleton

Producer: Jeni Cole

Director of photography: Michael Middleton

Post-production company: Elevator

PO Box 117

Green Point

Cape Town 8051

South Africa

T: +27 21 421 8020

F: +27 21 421 8022

Editor: Elevator

Music: "Ivila"

Sound design: Kobus Loots

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