GALLERY 24: Cannes Contenders - Wow Wow

These ads show a surreal world which is entered by donning a pair of specs in an antique shop. In one, a woman office worker sheds her drab world for a life on the run with a glamorous gangster. Another shows a man reborn as a woman wrestler. Both convey the thrill of good television in a comic and engaging way.


Wow Wow/'Various'

Agency: Dentsu Inc.

1-11 Tsukiji


Tokyo 104-8426


T: +81 3 5551 5566

F: +81 3 5551 2013


Creative Director: Yuya Furukawa

Art Directors: Akira Shikiya, Osamu Sasanuma

Writers: Yoshimitsu Sawamoto, Naruhiro Gompa

Naoya Hosokawa

Ryutaro Seki

Production company: PICT Inc.

37 Kowa Building

1-4-5 Tsukiji


Tokyo 104-0045


T: +3 5551 9530

Director: Masahiro Takata

Producer: Takuro Tanida

Director of Photography: Makoto Shiguma


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).