GALLERY 24: Cell C - Various

Cell C is South Africa's 3rd cellular network, entering a fierce market dominated by the two biggest cell networks. The agency chose to pitch Cell C as the consumer champion with 'tell someone' expressing our innate need to communicate - especially when something big, eventful, emotional or shocking happens. Around 20 ads have run so far and have featured scenarios including a guy being released by aliens and a child in a shanty town discovering snow. The campaign helped achieve 99% brand awareness in its first year.

Product/client: Cell C

Agency: Network BBDO

Albury Road

Northblock

Hyde Park

Johannesburg

South Africa

T: +27 11 447 7111

F: +27 11 447 4529

email: anine.coletta@network.co.za

Creative Director: Mike Schalit

Agency Producer: Caroline Switala

Art Directors: Julian Watt, Graeme Jenner

Production company: AMP

PO Box 4324

Rivonia

Johanessburg 21928

South Africa

T: +27 11 884 2351

F: +27 11 884 3372

email: chris@africamotion.com

Director: Mikey Dube

Producer: Loli Bishop

Director of Photography: Terence Maritz

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