GALLERY 24: Private View - BMW

"Simple, sober, efficient, funny - here's an original ad with a very straightforward message: the pleasure of driving. In France, BMW finds it difficult to forget its image of being an ostentatious car. This ad successfully changes this perception by calling on the intelligence rather than the basic instincts of avid drivers tempted by speed. The slow, resonant revelation of the idea, impeccable direction and the absence of ostentation make it a pleasure to watch." (PG)

Client/Title: BMW/'Meditation'

Agency: BDDP&Fils

B.P. 210

92108 Boulogne-Billancourt Cedex

France

T: +33 1 5538 3736

F: +33 1 5538 3798

email: olivier.altmann@bddpetfils.fr

Creative Director: Olivier Altmann

Agency Producer: Christine Bouffort

Art Director: Andrea Leupold

Writer: Bruno Delhomme

Production company: Hamster Publicite

1 Rue Gambetta

92150 Suresnes

France

T: +33 1 4204 3344

F: +33 1 4772 0020

email: prod@hamsterpub.fr

Director: Arran Bowyn

Producer: Julie Martel

Post-production company: Banc Public

4 bis Rue Honore d'Etienne d'Orves

92150 Suresnes

France

T: +33 1 4204 6243

F: +33 1 4772 6692

Editor: Fred Baudet

Sound Design: Hamster

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).