GALLERY 24: Private View Scandinavia - Propyless

"A truly original way to talk skin lotion. We meet these big, hairy wrestlers in a match. One of them suddenly tells the other: 'Your skin is so dry.' The other guy replies: 'Yeah, I know. But Your skin is really soft. What kind of lotion do You use?' Then they tell us about the product's unique formula for the whole body. I think it's hilarious, and a brilliant way to use a boring brief." (AL)

Client/title: Propyless/'Wrestlers'

Agency: Garbergs

P.O Box 15408

Stadsjarden #6

10465 Stockholm


T: +46 8 651 5151

F: +46 8 654 0321


Agency Producer: Jessica Thorelius

Art Director: Stefan Lidstrom

Writer: Stefan Gustafsson

Production company: Efti Mainstream

Norrlandsgatan 18

111 43 Stockholm


T: +46 8 678 1210

F: +46 8 678 1211


Directors: Jens Sjogren, Kalle Breitholtz

Producer: Cornelia Opitz

Director of Photography: Henrik Gyllenskold

Post-production company: Intraframe

Dobelnsgatan 24

113 58 Stockholm


T: +46 8 612 8050


Editor: Sofia Lindgren

Flame Artist: Monir Eriksson

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).