GALLERY 24: Private View Scandinavia - Propyless

"A truly original way to talk skin lotion. We meet these big, hairy wrestlers in a match. One of them suddenly tells the other: 'Your skin is so dry.' The other guy replies: 'Yeah, I know. But Your skin is really soft. What kind of lotion do You use?' Then they tell us about the product's unique formula for the whole body. I think it's hilarious, and a brilliant way to use a boring brief." (AL)

Client/title: Propyless/'Wrestlers'

Agency: Garbergs

P.O Box 15408

Stadsjarden #6

10465 Stockholm

Sweden

T: +46 8 651 5151

F: +46 8 654 0321

email: mess@garbergs.se

Agency Producer: Jessica Thorelius

Art Director: Stefan Lidstrom

Writer: Stefan Gustafsson

Production company: Efti Mainstream

Norrlandsgatan 18

111 43 Stockholm

Sweden

T: +46 8 678 1210

F: +46 8 678 1211

email: efti@efti.se

Directors: Jens Sjogren, Kalle Breitholtz

Producer: Cornelia Opitz

Director of Photography: Henrik Gyllenskold

Post-production company: Intraframe

Dobelnsgatan 24

113 58 Stockholm

Sweden

T: +46 8 612 8050

email: mail@intrafram.se

Editor: Sofia Lindgren

Flame Artist: Monir Eriksson

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).