GALLERY 24: Private View UK - AA

"AA's work is visually engaging and definitely a brave attempt at bringing the staid insurance industry to life. Though by the end of the commercial, where a woman queries if she is insured against the damage from her husband putting up shelves, the intrigue has lost a bit of steam. The spot, literally, illustrates all the different kinds of insurance offered. So conceptually it's a bit empty but, at least, the film looked cool." (ES)

Client/Title

AA/'Questions'

Agency: M&C Saatchi

36 Golden Square

London W1R 4EE

UK

T: +44 20 7543 4500

F: +44 20 7544 3635

email: karine@mcsaatchi.com

Creative Director: Simon Dicketts

Agency Producer: James Brooke-Partridge

Art Director: Fergus Fleming

Writer: Simon Dicketts

Production company: Thomas Thomas

14/19 Great Chapel Street

London W1F 8FN

UK

T: +44 20 7437 1112

F: +44 20 7437 1113

email: philippa@thomasthomasfilms.co.uk

Director: Kevin Thomas

Producer: Phillipa Thomas

Director of Photography: Bob Pendar-Hughs

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7734 8315

email: emmas@mill.co.uk

Editor: Brian Dyke

Music: Kid Loco

Flame Artist: Dirk Green

Sound Design: Wave

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).