GALLERY 24: Most Talked About - Visual

This novel approach from Visual uses bizarre images of specs lenses cut out from the most ridiculous of places, from toilet seats to strippers bars. While it's a quirky and amusing bit of film with genuine gallic cheek, it's not entirely clear how the idea will encourage the sale of specs. Evidently, the client's arch competitor felt the same way when they recently threatened legal action unless the ad was pulled.

Product/client: Visual

Agency: Enjoy Scher Lafarge

121 ave de Villiers

75017 Paris

France

T: +33 1 56 33 88 88

F: +33 1 56 33 88 99

Creative Director: Gilbert Scher

Agency Producer: Ingrid Vasseur

Creative Teams: Jody Bouthillier, Mathieu Sechet

Production company: Premiere Heure

23 av Bernard Palissy

92210 Saint Cloud

France

T: +33 1 41 12 30 00

F: +33 1 41 12 30 39

email: webmaster@premiere-heure.fr

Director: Sebastien Chantrel

Producer: Jerome Rucky

Director of Photography: Christophe Beaucarme

Post-production company: Premiere Heure

23 av Bernard Palissy

92210 Saint Cloud

France

T: +33 1 41 12 30 00

F: +33 1 41 12 30 39

email: webmaster@premiere-heure.fr

Editor: Mario Batistell

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).