GALLERY 24: VW Passat - Ice Cream, Operation

The latest in the 'Beautifully Crafted' campaign for VW continues the premise that Passat owners will do anything to keep their cars in pristine condition. Once again, realistic situations and spot-on casting have produced humorous and believable ads, with a dark undertone. The first shows a father abandoning his wife and child to protect his upholstery from an ice-cream, while the second features a great performance from a man desperate to stop his wife driving his precious Passat.

Product/client: VW UK

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA


T: +44 20 7258 3979

F: +44 20 7402 4871

Creative Director: Larry Barker

Creative Team: Ewan Paterson, Rob Jack

Agency Producer: Lucinda Ker

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London


T: +44 20 7792 8483

F: +44 20 7792 8870


Director: Rocky Morton

Producer: James Tomkinson

Director of Photography: Simon Archer

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Rick Russell; Final Cut


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).