GALLERY 25: Private View Scandinavia - ICA

"This is a really fresh way to make prize offers. ICA is one of Sweden's largest food stores, and I never thought that watching prize offers would be fun! The agency created a little world using brilliant casting. We follow the boss and his assistants in the little shop, as they become heroes. It's also shot in a beautiful Crouching Tiger Hidden Dragon way." (AL)

Client/title: ICA/'Kung Fu'

Agency: King

Majorsgatan 11

PO Box 5821

102 45



T: +46 8 406 7016

F: +46 8 406 7035


Creative Director: Per Olholt

Agency Producer: Christina Wilson

Art Directors: Frank Hollingworth, Pelle Sjonell

Writer: Jonas Fjall

Production company: Tre Vanner

Director: Walter Soderlund

Producer: Ann-Sofi Osvald

Director of Photography: Gosta Reiland

Post-production company: STO.PP


Odengatan 104

113 22 Stockholm


T: +46 8 5070 3500

F: +46 8 507 327722


Editor: Hakan Warn

Music: 'Temple of the Clouds', 'Shadow Dancing', The GeneralCommand;

Andreas Unge; EMI

Flame Artist: Pasi Johansson

Sound Design: Housework Sound

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).