GALLERY 25: Private View UK - Weetabix

"'We produce an energy that's reliable, clean, and efficient.' This statement is followed by a series of shots typical of an alternative energy company. As the commercial unfolds, we learn the energy source is for people. The misdirect for Weetabix cereal works fairly well for the opening spot but a couple of ensuing 10-seconders, including a gentleman in a Weetabix truck asking some Central Electric workers if they need a hand, reveals there may be trouble sustaining the premise." (ES)


Weetabix/Front Gate

Agency: Banks Hoggins O'Shea/FCB

55 Newman Street

London W1P 3PG


T: +44 20 7947 8000

F: +44 20 7947 8349


Creative Directors: Rob Fletcher, David Alexander

Agency Producer: Brendan Payne

Art Director: Rob Fletcher

Writer: David Alexander

Production company: Moon Productions

8 Kingly St

London W1B 5PQ

T: +44 20 7434 4331

F: +44 20 7434 4332


Director: Mike Stephenson

Producer: Linda Perryer

Director of Photography: John Lynch

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF


T: +44 20 7468 1000

F: +44 20 7468 1001


Editor: Simon Willcox; Willcox & Willcox

Flame Artist: Mark Hopkins

Sound Design: "We are the Champions"; Queen; EMI

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