Gallery 26: Best of the US - Bombay Sapphire

Lyrical animation and effortless camerawork for this spot, clearly borrowing images from traditional Japanese watercolours. Exceptional sound design enhances the beautiful floating images and subtly toned black and blues that fill the screen. Whether it's a dandelion's drifting puff, or a centipede dropping from a shaking branch, all the images are designed to lure the viewer into a relaxed, intoxicated state - part of the creative plan. An interesting and original approach to selling spirits.

Client/Title: Bombay Sapphire/'Drift'

Agency: Margeotes/Fertitta +Partners LLC

411 Lafayette Street

New York 10003

New York

USA

T: +1 212 979 6600

F: +1 212 979 5490

Creative Director: Fritz Westenberger

Agency Producer: Meagan MacDonald

Production company: Psyop

634 East 11th St

10009 New York

NY

USA

T: +1 212 533 9055

F: +1 212 533 9112

email: dr@psyop.tv

Directors: Todd Meuller

Kylie Matulick

Producer: Daniel Rosenbloom

Post-production company: Psyop

634 East 11th St

10009 New York

NY

USA

T: +1 212 533 9055

F: +1 212 533 9112

email: dr@psyop.tv

Music: Singing Serpent; San Diego

Flame Artists: Eben Mears, Roi Werner

Sound Design: Singing Serpent; San Diego

Animation: Todd Akita, John Clausing, Tom Cushwa, Kevin Estey, Eric

Borzi, Kent Seki